Tourism industry needs people, is the industry which involves interaction between people and it has several departments, so the most and uses in tourism industry is public relation department in order to improve good relationship between host, guest.
Public Relation; Is a communication function used to promote mutual understudy between any organization and it's various stakeholders.
Responsibilities of Public Relation in Tourism Industry
Keeps the public aware of organization activity;
The public officer is the one who promote and advertise the organization activity, in Tourism the PR can advertised the place of the product provided and type of product provided, price of product, etc
Build good relationship;
The PRO can build good relationship between stakeholders and the staffs or member of the organization, this can led great impact in the organization by increasing good relationship between workers and guest, due to this the tourist may use more product.
Collect and analysis stakeholders attitude;
The PRO conduct data and analyzing different attitudes of member within the organization and outsides of the organization, this because to identify how their stakeholder thinks about their organization or attitudes of stakeholders towards the organization if it is negative attitudes to solve it but if is positive to continue building good attitudes of their customer and workers.
Act as shock observer of the organization when in conflict or problems; The PRO deals with the relationship building between workers and solve problems, conflict rises with the organization. this helps member of the organization to work in team work and provide good services.
Tourism industry by using PRO in the organization will led good relationship between members of the organization and outsiders, this will improve costumer satisfying and increasing customer in the organization. Tourism industry needs positive attitudes to use and continue uses of the product.
Through Public Officer in Tourism you can advertise, building positive attitudes, and sale the product
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